You're probably not losing business because your competitor is better than you.

You're losing business because the prospect

understands them better.

Become easier to understand and harder to compare, so the right clients choose you.

★ ★ ★ ★ ★

"Thirty days before publishing my first book, I was preparing to close my business. Within 90 days of publishing it, the business had grown to $25,000 per month. Three years later, my monthly revenue has never fallen below that level. Publishing the book has changed how people see me, gave me a stronger way to communicate my expertise, and became a major part of how I rebuilt the business."

Seth Scrimo
Scrimo Fitness

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Instant digital access. Read it in an hour or two.

HERE'S WHAT THAT'S COSTING YOU

If prospects can’t see what makes you different, they compare what they can see.


Price. Convenience. Who called back first.


So you keep re-explaining yourself, defending your fees, and losing deals to people with a fraction of your experience.


And more marketing won’t fix it. It just shows the same unclear message to more people.

NOW IMAGINE YOUR NEXT SALES CALL

Prospects show up already knowing how you think.


Calls start with “How would this work for me?” instead of “So what do you do?”


You stop competing on price, stop proving yourself on every call, and become the obvious choice.

SO HOW DO YOU GET THERE?

A book is the fastest way to make your expertise visible. Here’s how to write one that does.

Instant digital access. Read it in an hour or two.

Inside the book, you'll learn how to:

CLARIFY YOUR MESSAGE

Fix the Invisible Expert Problem. Your skill grew faster than the market’s understanding of it.

STAND OUT FROM THE CROWD

Become a Category of One. You’re no longer one of ten similar options. Your difference is clear enough that the comparison falls apart.

GET CHOSEN

Start conversations where you’re not proving yourself.

YOUR GUIDE:

RICK STREB

Rick Streb has worked on 300+ book projects and helps experts turn a book into a client-attracting authority asset.

He knows what works, what doesn't, and how to position your expertise so the right people not only understand it, but choose you.

YOUR EXPERTISE, WORKING FOR YOU

Rick helps experts turn a book into a business asset.

PRACTICAL STEPS YOU CAN USE

Rick uses practical strategies that work in the real world.

CLIENTS WHO GET YOU BEFORE THE CALL

Rick helps the right people understand your expertise, and choose you.

The way I see it, you have two options:

1. You can be the one people choose.

2. Or you can keep watching them choose your competitor.

That’s the decision.

Be clearer,

not louder.

If you’re tired of watching people who aren’t as good as you get the clients and opportunities you want,

CHOSEN shows you what to change so more of the right people choose you instead.

Instant digital access. Read it in an hour or two.